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Best practices for talking to the public about the coronavirus pandemic — in your inbox twice weekly
Dr. Anna Bogic
Subscribers Public

The WHO's risky communication strategy created confusion around COVID-19

In the early days of the outbreak the WHO's communication strategy sowed confusion.
Jason Wojciechowski
Subscribers Public

Don’t ‘Panic’

Fears of public panic are greatly overblown
Peter M. Sandman
Subscribers Public

When and How to Emerge from Our COVID-19 Lockdown Is a Political Question; It Will Kill People Even If It’s Done Right

If there were ever a time to avoid claiming any course of action is “safe,” it’s in the middle of the worst pandemic since 1918.
Christy Clemence
Subscribers Public

Re-opening your workplace: how to talk to staff about returning

Tips for internal communications in preparation for re-opening your organization’s workplaces
Christy Clemence
Subscribers Public

How not to spread misinformation

Be transparent, but don't highlight bad actors or misinformation or you risk provoking it further
Jason Wojciechowski
Subscribers Public

Coronavirus Communication that Supports Black Lives Matters Demonstrations

Coronavirus cannot be used to discourage anti-racist protest. Tips for how to communicate public health while supporting the Black Lives Matter protests.
Christy Clemence
Subscribers Public

Do Say/Don’t Say

Finding the most effective words to talk about the coronavirus pandemic and encourage good public health behaviors.
Christy Clemence
Subscribers Public

Good Design Saves Lives

Ensure your key message or instruction is clear by conveying one clear message, designing with minimal text, conveying the relevant tone and iterating your designs whenever possible.
Christy Clemence
Subscribers Public

The Importance of Empathy in Coronavirus Communication

Communicating with empathy and about empathy builds trust.
Christy Clemence
Subscribers Public

Effective ‘Anticipatory Guidance’ in Coronavirus Communication

Prepare your audience for what is to come.
Matthew Seeger
Subscribers Public

Crisis communication researcher shares 5 key principles that officials should use in coronavirus

First and foremost, effective crisis communication is grounded in credible sources.
Jason Wojciechowski
Subscribers Public

One Message Rule

Communicate a single message when talking to the public about coronavirus.

Guides

Communicating with teams, stakeholders, and communities during COVID-19

WHO: Communicating Risks Guide

Australian Progress COVID-19 Messaging Guide

Studies

Analytic-Thinking Predicts Hoax Beliefs and Helping Behaviors in Response to the COVID-19 Pandemic

Articles

Communicating Through Coronavirus - Harvard Business Review

Authors

Jason Wojciechowski

Jason Wojciechowski

Jason is a Senior Media Fellow at the Center for Impact Communications and Creative Director of the social change workshop Corelab. His focus is on how communication drives social change.
Christy Clemence

Christy Clemence

Christy is a digital communications professional whose work has raised millions, inspired thousands of activists and revitalised organisations across political, humanitarian and advocacy spheres.
Ed Coper

Ed Coper

Ed is the co-founder of media watchdog Newsstand and has led and developed communication campaigns for political parties, governments and nonprofits.