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Christy Clemence

Christy Clemence

Christy is a digital communications professional whose work has raised millions, inspired thousands of activists and revitalised organisations across political, humanitarian and advocacy spheres.

Christy Clemence
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Re-opening your workplace: how to talk to staff about returning

Tips for internal communications in preparation for re-opening your organization’s workplaces
Christy Clemence
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How not to spread misinformation

Be transparent, but don't highlight bad actors or misinformation or you risk provoking it further
Christy Clemence
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Do Say/Don’t Say

Finding the most effective words to talk about the coronavirus pandemic and encourage good public health behaviors.
Christy Clemence
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Good Design Saves Lives

Ensure your key message or instruction is clear by conveying one clear message, designing with minimal text, conveying the relevant tone and iterating your designs whenever possible.
Christy Clemence
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The Importance of Empathy in Coronavirus Communication

Communicating with empathy and about empathy builds trust.
Christy Clemence
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Effective ‘Anticipatory Guidance’ in Coronavirus Communication

Prepare your audience for what is to come.
Christy Clemence
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Use ‘The Stick’ Not ‘The Carrot’

Emphasize negative incentives (a ‘stick’) to motivate people to engage in desired behavior.
Dr. Kahreen Tebeau
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What do I call it?

Why you should use ‘coronavirus; for the sake of simplicity.