Effective ‘Anticipatory Guidance’ in Coronavirus Communication
Prepare your audience for what is to come.
Christy Clemence
Christy is a digital communications professional whose work has raised millions, inspired thousands of activists and revitalised organisations across political, humanitarian and advocacy spheres.
Use ‘The Stick’ Not ‘The Carrot’
Emphasize negative incentives (a ‘stick’) to motivate people to engage in desired behavior.
