Do Say/Don’t Say Finding the most effective words to talk about the coronavirus pandemic and encourage good public health behaviors. Christy ClemenceEd Coper Jun 2, 2020 5 min read
Use ‘The Stick’ Not ‘The Carrot’ Emphasize negative incentives (a ‘stick’) to motivate people to engage in desired behavior. Christy ClemenceEd Coper Apr 11, 2020 3 min read