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Ed Coper

Ed Coper

Ed is the co-founder of media watchdog Newsstand and has led and developed communication campaigns for political parties, governments and nonprofits.

  • Sydney, Australia
  • 2 posts
Christy Clemence
Subscribers Public

Do Say/Don’t Say

Finding the most effective words to talk about the coronavirus pandemic and encourage good public health behaviors.
Christy Clemence
Subscribers Public

Use ‘The Stick’ Not ‘The Carrot’

Emphasize negative incentives (a ‘stick’) to motivate people to engage in desired behavior.