Do Say/Don’t Say
Finding the most effective words to talk about the coronavirus pandemic and encourage good public health behaviors.
Ed Coper
Ed is the co-founder of media watchdog Newsstand and has led and developed communication campaigns for political parties, governments and nonprofits.
Use ‘The Stick’ Not ‘The Carrot’
Emphasize negative incentives (a ‘stick’) to motivate people to engage in desired behavior.