To help support powerful messaging and shifting the narrative during this crisis, we have developed a COVID-19 Messaging Guide.
Jason is a Senior Media Fellow at the Center for Impact Communications and Creative Director of the social change workshop Corelab. His focus is on how communication drives social change.
Coronavirus cannot be used to discourage anti-racist protest. Tips for how to communicate public health while supporting the Black Lives Matter protests.
Communicate a single message when talking to the public about coronavirus.
The word ‘essential’ is doing overtime and not successfully. Consider dropping it altogether in favor of descriptive categories or ‘necessary.’