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Tips

Advice and best practices

Jason Wojciechowski
Subscribers Public

Don’t ‘Panic’

Fears of public panic are greatly overblown
Peter M. Sandman
Subscribers Public

When and How to Emerge from Our COVID-19 Lockdown Is a Political Question; It Will Kill People Even If It’s Done Right

If there were ever a time to avoid claiming any course of action is “safe,” it’s in the middle of the worst pandemic since 1918.
Christy Clemence
Subscribers Public

Re-opening your workplace: how to talk to staff about returning

Tips for internal communications in preparation for re-opening your organization’s workplaces
Christy Clemence
Subscribers Public

How not to spread misinformation

Be transparent, but don't highlight bad actors or misinformation or you risk provoking it further
Jason Wojciechowski
Subscribers Public

Coronavirus Communication that Supports Black Lives Matters Demonstrations

Coronavirus cannot be used to discourage anti-racist protest. Tips for how to communicate public health while supporting the Black Lives Matter protests.
Christy Clemence
Subscribers Public

Good Design Saves Lives

Ensure your key message or instruction is clear by conveying one clear message, designing with minimal text, conveying the relevant tone and iterating your designs whenever possible.
Christy Clemence
Subscribers Public

The Importance of Empathy in Coronavirus Communication

Communicating with empathy and about empathy builds trust.
Christy Clemence
Subscribers Public

Effective ‘Anticipatory Guidance’ in Coronavirus Communication

Prepare your audience for what is to come.
Matthew Seeger
Subscribers Public

Crisis communication researcher shares 5 key principles that officials should use in coronavirus

First and foremost, effective crisis communication is grounded in credible sources.
Jason Wojciechowski
Subscribers Public

One Message Rule

Communicate a single message when talking to the public about coronavirus.
Jason Wojciechowski
Subscribers Public

What is ‘Essential’?

The word ‘essential’ is doing overtime and not successfully. Consider dropping it altogether in favor of descriptive categories or ‘necessary.’
Christy Clemence
Subscribers Public

Use ‘The Stick’ Not ‘The Carrot’

Emphasize negative incentives (a ‘stick’) to motivate people to engage in desired behavior.